"Fleet advertising represents a unique media opportunity. It is less likely to get lost in the clutter or blend in with the background, as other out-of home advertising can sometimes do," said Bob Swanson, advertising manager, Seiko. "If used strategically, fleet advertising, by its very nature, has the potential to be more dynamic and captivating."
Source: 3M UK. |
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The idea behind Adtruck is to enable companies
of all size to benefit from low cost national advertising on the
rear of trucks. This is already very successful in the US and it
is likely to increase its market share in the UK over the next decade.
The adtruck Adframe has been specifically designed so that your
advert square will stand out and grab an onlooker or commuter. We
always ensure varied companies are posted on trucks, so you will
be guaranteed exclusivity in your commercial area. Each truck has
4 available squares on the rear. The minimum booking is for 12 weeks.
Each square is 1 metre by 0.90 metres and is an excellent size for
instant impact. You can either provide us with your artwork, or
send us a logo with your idea and our in house designer will create
a high impact advert design for you.
For rates and further information please call now or submit an online enquiry.
The material
We use the latest 3M™ Scotchcal vinyl technology to ensure the maximum impact for your design. 3m have developed this product to allow superb graphical display on a hard wearing background suitable for a trucking environment.
Options
- One ad of 4 placed on rear of trailer, along with other non competing companies.
- Double Ad
- Full rear trailer Ad
The increase in the number of motor vehicles, and the greater distances travelled by individuals, has led to large increases in the average daily flow of vehicles. Between 1981 and 1991 average traffic flows rose by 41 per cent. Growth slowed in the 1990s, but daily traffic flows still increased by 17 per cent in the ten years to 2002. On motorways specifically, which account for around a fifth of all road traffic, traffic flows increased by 27 percent between 1993 and 2002.
National Statistics Data on Social Trends. |
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